Costa Blanca’s town and villages thrive on tourism – the region even welcomed over 8 million visitors last summer. In this bustling market, local businesses (from restaurants and shops to service providers) need to be easily found. Today’s customers almost always start online: 97% search the internet first. A strong digital presence helps you be found and stand out among competitors.
Customers Search Online First: Most people now grab their smartphones to find what they need. Nearly all consumers (97%) search online before choosing a local business, and mobile “near me” searches have surged over 500% in recent years. Whether it’s a tourist looking for dinner or a local needing a plumber, if you’re not visible on search and maps, they’ll pick someone who is.
Stand Out in a Tourist-Driven Market
Costa Blanca’s popularity means competition is fierce. With millions of visitors each year, businesses need to be easy to find. A solid online presence makes your shop or restaurant stand out from the crowd. For example, when someone searches Google or checks Maps for “restaurants in [your town],” an optimized listing can put your business on the map. Even casual passersby can become customers if they can discover you online.
Boost Credibility and Engagement
A polished online profile builds trust. In fact, 75% of people judge a company’s credibility by its website design. Completing your Google Business profile with up-to-date info and photos can make you twice as likely to be seen as reputable. Being active on social media also lets you connect directly with customers.
Online reviews are crucial too. About 87% of consumers read reviews for local businesses, and 79% trust those reviews as much as personal recommendations. Encouraging satisfied customers to leave positive feedback and responding to comments builds your reputation and keeps people engaged with your business.
Simple and Affordable Steps
You don’t need a big budget to get started. Claim your free Google Business Profile and set up a basic Facebook or Instagram page to get instant online visibility. Many small websites cost just a few hundred euros per year, and drag-and-drop site builders require no coding. KlickHere often helps clients begin with these simple tools, ensuring your digital presence grows with your budget.
Conclusion
Today’s customers expect to find local businesses online. A visible digital presence – through a website, map listing, and social media – is key to attracting those customers. Without it, your business risks being “invisible” to tourists and locals searching for what you offer. KlickHere understands the Costa Blanca market and can help businesses create the right online footprint. By taking these simple steps, you boost credibility and discoverability, keeping your business thriving year-round.
